Information and communication programme to promote European butter in Japan, South Korea, P.R. China and Taiwan 2026-2028

The purpose of the contract is the creation and implementation of a collective "information and communication programme to promote European butter in Japan, South Korea; P.R. China and Taiwan 2026-2028", in order to: - Inform about the qualities (essentiality, naturalness, taste, etc.) of European butter to to increase the level of knowledge, improve the image and reputation of European butter among the targets of the action. - Support exports of European butter and increase the market shares in the target countries.